Recognising excellence in whisky design


Judging Process

Judges will assess entries purely on the quality of the bottle, label and pack design. All entries in each category are judged together, by all judges, and are scored against clearly defined criteria outlined below.

Calculating The Results

Each criteria is scored to a strictly enforced marking system, and the final scores for each criteria are added together. This score is used to calculate which entries have performed best. The top scoring entry in each category becomes the 'Best' in that category, and these winners are then put forward to select the Best Design and the Best Design Agency.

Judging Criteria

Open to all whiskies from any country in the world.

Main Criteria

The original brief: a summary of the brief must be submitted (a maximum of 10 bullet points) and this will be considered in tandem with the final pack to establish the success of the final designed pack meeting the design brief. For all categories judges will be looking for the pack that offers the optimal solution to its brief and will address the following considerations:

  • Breakthrough in category
  • Confidence
  • Craft skills
  • Insight
  • Inspiration

Key Dates

Entry deadling
23rd October 2014

Stage One Judging
November 2014

Stage Two Judging
December 2014

Stage Three Judging
Feburary 2015

Winners announced
19th March 2015